Session 7: Adapting COVID-19 Activities and Messages using Data

In this interview, Social Behavior Change Senior Technical Advisor with Johns Hopkins Center for Communication Programs, Uttara Bharath-Kumar, describes a structured process for translating data into action using a creative brief template. Uttara explores the essential components to consider to take data to the next level in developing or adapting messages, materials or actions. 

United States Agency for International Development
Johns Hopkins Center for Humanitarian Health, Save the Children, Johns Hopkins Center for Communication Programs, UK Med, EcoHealth Alliance, Mercy Malaysia

This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID). READY is led by Save the Children in partnership with the Johns Hopkins Center for Humanitarian Health, the Johns Hopkins Center for Communication Programs, UK-Med, EcoHealth Alliance, and Mercy Malaysia. Site contents are the responsibility of READY and do not necessarily reflect the views of USAID or the United States Government.