Interview 6: Reaching Internally Displaced Persons (IDPs) with Interactive Radio in Somalia
With lockdowns impeding face-to-face engagement, many response organizations use technology and radio for two-way, participatory engagement. Co-founder and Senior Advisor with Africa’s Voices Foundation Sharath Srinivasan walks us through his well-honed interactive radio process for incorporating rapid insights from voices of internally displaced persons in Somalia into media content for social behavior change related to COVID-19. This example was provided to READY courtesy of Africa’s Voices Foundation and the Johns Hopkins Center for Communication programs and the Breakthrough ACTION project.
Watch the video: